LVMH thus joined forces with Prada and Richemont to design Aura Blockchain Consortium, a multi-nodal, private blockchain secured by ConsenSys technology and Microsoft. Given that issues such as traceability, sustainability and authenticity are common to all luxury brands, it made sense for these competitors to work together to drive change and develop a shared solution. Aura represents a new way for luxury brands to communicate directly to consumers, telling a unique story around the quality of their materials, craftsmanship and creativity, and strengthening the relationship between client and brand.

Consumers can thus follow the entire lifecycle of a product with trusted data throughout, and with no need for third-party verification. The state-of-the-art = technology of Aura Blockchain matches a product ID to a client ID, providing the infrastructure – through a chain of secure, non-reproducible, digital blocks – to enable consumers to access the history of a product and proof of its authenticity at every step of the value chain, from raw materials to point of sale, and even more. The objective is to provide consumers with a high level of transparency and traceability throughout the lifecycle of a product. Unveiled on 20 April 2021, this unprecedented collaboration between competitors represents a single, innovative solution to shared challenges of communicating information on authenticity, responsible sourcing and sustainability in a secure, digital format. I’m especially proud that each show features a woman in the leading role.”įor tickets or more information, visit auroratheatre.LVMH has joined forces with two other major luxury names –Prada and Cartier, part of Richemont – to develop Aura Blockchain Consortium, the world’s first global luxury blockchain. “Every performance will demonstrate the beautiful humanity of powerful stories. “I’m so invigorated about Aurora’s upcoming season,” said Ann-Carol Pence, Aurora Theatre’s co-founder and producing artistic director. The show runs from May 23 through June 16.

The season concludes with the musical Sister Act, based on the hit Whoopi Goldberg film which tells the story of lounge singer Deloris Van Cartier who must pose as a nun when her life is in danger and gets involved in the church’s choir. 18, which follows the granddaughter of Cuban immigrants who mixes the ingredients of her past into a spectacular night and Greener Pastures, by Lori Fischer, staged March 21 through April 7. Two plays follow, Knead, written and performed by Mary Lynn Owen from Jan.

The musical revue features riotous bursts of comedy combined with festive nostalgia. Next up is the holiday favorite, Christmas Canteen, returning for its 28 th season Nov. The Tony and Grammy Award-winning show follows the true story of King and boasts some of her classic hits, such as “You’ve Got a Friend.” The season begins with Broadway favorite Beautiful: The Carole King Musical, Aug. For its upcoming Season 28, Signature Series, Lawrenceville’s Aurora Theatre will present what it’s describing as “A Winning Hand,” with Broadway-type musicals, thought-provoking plays and timeless holiday magic-each featuring a female lead.

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